Harmonica: This Egyptian App is a Hybrid Between Dating and Matchmaking

Millions of people use dating apps to overcome social barriers, busy schedules and shyness in their hunt for “the one”. Many have found themselves empowered but others tell of despair and, in extreme cases, threats of blackmail. With data provided exclusively to the BBC by analytics company App Annie, it is also possible to tell the story of the apps behind the phenomenon. Looking at 50 of the world’s biggest app markets, two names dominated in Badoo and Tinder. Nearly a decade after it launched, Badoo had the top dating app in 21 countries. Tinder was the most downloaded dating app in 18 countries and came a close second to Badoo in many others. There is fierce competition between the two biggest apps here. Tinder dominates northern countries; Badoo is top in the east and south.

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The users answer 30 questions and the app, using algorithms, matches people of compatible interest. Not long ago, matchmaking was a noble and much needed profession. The new generation watched matchmakers in black and white movies filmed during the first half of the last century and, to a large extent, in its second half as well. Closest to families than some relatives, they knew the secrets of the girls and their flaws.

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Leading American provider of dating-related apps Match Group has managed to expand into the MENA market by acquiring Egyptian match-making app Harmonica, according to a press statement released on 7 August Detecting profitability in predominantly Muslim countries across the MENA region and Asia, the giant company is on a mission to grow globally, by acquiring local reinventions of its most popular app, Tinder.

Based in Cairo, the startup was founded back in by four Egyptian entrepreneurs Sameh Saleh, Tamer Saleh, Aly Khaled, and Shaymaa Ali, who saw a gap in the market for apps that would serve their own community and therefore sought to create an app that could facilitate meaningful and traditionally acceptable relationships. Not simply geared towards helping people find suitable partners, Harmonica is designed to facilitate successful marriages; the app also comprises a section that allows users to ask marriage-related questions to a team of in-house relationship coaches.

Its small team of 12 full-time employees will join the American company as part of the acquisition, where they intend to develop an English version of the app. Casual dating in Egypt has only recently become a more widely spread practice with dating apps such as Tinder increasingly popular among middle- and upper-class Egyptians in pursuit of different types of acquaintances and relationships.

Sexual relationships outside of marriage are traditionally taboo, dating therefore still primarily expected to be geared towards getting engaged. In contemporary Egyptian society young people have considerably more decision-making power, although marriage generally still involves negotiation among family members. Share this on WhatsApp.

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Mobile gadgets have simplified our lives as much as possible: now, with just a little finger, you can not only call a taxi of the color you want and rent a villa on the other side of the world but even arrange a personal life. Wondering how? The list below will tell you about all these intricacies. This app is created specifically for those who do not trust the Internet in matters of love or are afraid to meet new mail order brides face-to-face.

The creators of the app offer to arrange double dates, so if you register in a Double-Double, do not forget to send an invitation to a friend. Just by the name of the app, the whole concept becomes clear: men will be able to feel like real princes, and women, respectively, princesses. Potential princes attach any offer to their photos that may interest girls or respond to already formulated desires, whether it is a cuddly toy or dinner in a luxury restaurant. This app differs from a million others in that it is based on the interaction of people in real life.

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Everyone knows someone who met their “forever person” though online dating — but not all dating sites are created equal. So, which are the best dating apps for ? The Kochava Collective , host of the largest independent mobile data marketplace, crunched the numbers to recommend a few sites based on the number of users.

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Parents also stay outside the track as in club training. From September the free practice on Wednesday will take place between The honest truth: they fulfilled after eachwiping precisely an outdating application. She requested anonymity as a result of the stigma against going out withand sexual activity outside of relationship in socially traditional Egypt.

For the far fewer Egyptian women than males on these websites, nonetheless, privacy is actually also component of the game: The majority of ladies questioned sought anonymity due to the fact that they was afraid for their reputations if loved ones, buddies, or colleagues understood they dated or complied withpartners online. And while in Egypt Tinder accounts advertising shirtless men withcars and trucks, authorities as well as military officers, and also more mature males withrings on their hands are actually regular, instances of wipes to the appropriate depending on marital relationship continue to be uncommon.

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Any real-life similarities are purely coincidental. Hossam sips on his cappuccino in an upscale French-themed cafe in the historically affluent — but not so much these days — neighborhood of Korba in Heliopolis. A waitress comes up to ask him if he needs to order anything else, and he instantly presses the lock-screen button before she can glance at this phone as he dismisses her request politely. Hossam and his date are no rarity, Tinder and its many copycat apps such as Bumble and Azar — the latter focusing on a live video-based rather than text-based interaction are quickly becoming the new norm for an ever-connected generation whose dependency on their smartphones for all functions in life now extends to their relationships and how they meet potential strangers.

This is the new norm for thousands — if not millions — of young Egyptians who aim to break out of their circles with the help that apps such as Tinder offers them. O n the other side of town, Manar sits adjacent from Nabil in a fancy Italian restaurant in Zamalek. Their conversation has now evolved beyond Tinder and entered the more intimate sphere of their WhatsApp.

While Tinder does initially connect you to one another, its somewhat primitive texting-platform leaves much to be desired in terms of what you can actually exchange vis-a-vis photos, videos or more. Manar and Nabil are just a miniscule fraction of what is a growing global movement among the youth millennials to be specific where monogamy and exclusivity have become the exception. Apps such as Tinder have made finding potential partners far too easy, and with it, came a plethora of simultaneous options never seen before in human history.

Manar believes that while Tinder has transformed how she meets potential partners, it has not changed the dynamics of datng itself.

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